Make a habit of always smiling together with HELLO KITTY.
Simply carry your personal bottle of “Tokyowater” high-quality Tokyo tap water and refill it wherever you go at nearly 900 Tokyowater Drinking Stations in the city. The Tokyo Smile Bottle Project aims to reduce plastic bottle waste in a delicious, economical manner. This year we welcome Hello Kitty as the project ambassador to tell you how to use Tokyowater in a way that suits today’s “new normal.” Start this earth-friendly custom today. Why not start together with Hello Kitty?
Everyone knows Hello Kitty as a nationally popular character from Japan. And she is also very well-known, popular, and active around the world. More recently, she has also been promoting environmental issues. This year Hello Kitty was appointed as the ambassador in hopes she will help reduce plastic waste even a little. Wearing a hat adorned with a water faucet as part of her original style for this project, Hello Kitty will work to spread the use of Tokyowater in your personal bottles.
Follow along with
Hello Kitty and use Tokyowater
in your personal bottle every day.
Drink Tokyowater when you are out, on the go, and even at home. Your personal bottle will keep it cool and is quite convenient. Carry your bottle around and take small sips to keep hydrated. Refill empty bottles with Tokyowater at DS refilling spots in the city. Because it is your own reusable bottle no one else touches it, which keeps it clean. You will surely be able make it part of your lifestyle right away.
You can sweat up to one cup of water when you sleep. Keep your personal bottle next to bed to quickly hydrate before going to sleep and when waking up in the night.
Thirst-quenching Tokyowater is perfect during jobs that require talking. Sip to refresh even during online meetings.
Use your personal bottle for outdoor sports as well as indoor weight training, yoga, and light exercise. Your reusable bottle is convenient for hydration during all kinds of exercise.
On the Go
You lose a surprising amount of water on the go. Highly portable personal bottles allow you to drink quickly when waiting at stop lights. Fill up at a nearby DS when empty.
Since Tokyowater suits many cuisines, we recommend it with meals. Drink it together with bento and take-out meals.
To Prevent Heatstroke
Wearing a mask in hot and humid summer heat can increase the risk of heatstroke. Sip Tokyowater to hydrate before you get thirsty.
Tokyo Smile Bottle Project PR video
Hello Kitty appears in this PR video as the Tokyo Smile Bottle Project ambassador.
Making Tokyowater: VR Tour
Tap water flows whenever you turn on the faucet. But where does that water come from? Take a 360° VR tour of the unknowns of tap water, from the source to your faucet.
[Attention] May not display properly on some browsers. We recommend viewing the 360° video in full-screen mode. Just click/tap the title at the top of the screen. Use the latest YouTube app when viewing on a smartphone.
Discover the benefits of personal bottles through Manga -Kikumaki-
Drawn by the SNS Manga artist Kikumaki, this story introduces the charm of Tokyowater in an easy to understand manner!
Discover the benefits of personal bottles through Manga -Muppy-
Drawn by the SNS Manga artist Muppy, this story explains the Tokyo Smile Bottle Project in a heartwarming manner!